Every big idea starts small. For Astor CLO, a brand that’s now shaping lacrosse culture, it all started in the most humble of places—a bedroom. What began as a spark of inspiration in a young lacrosse player’s mind has evolved into a brand with a mission that goes far beyond just selling clothes. Today, Astor CLO is changing the industry through fashion and clothing, reimagining what it means to not only play lacrosse but to live and breathe it.
The Origin Story: Where Passion Meets Vision
Astor CLO wasn’t born out of a boardroom meeting or a corporate office. It was born out of a love for lacrosse, a deep passion for the sport, and a belief that the lacrosse community deserved more than the standard gear. The founder, a high school lacrosse player, started noticing a gap in the market—lacrosse apparel was lacking that special connection to the culture of the game. Sure, there were jerseys and shorts, but where was the gear that truly represented the energy and style of lacrosse players both on and off the field?
With nothing more than a laptop, a few designs, and a dream, Astor CLO began to take shape. Sketches were drawn, mockups created, and the first collection was born—all within the four walls of a bedroom. This wasn’t just about selling clothes; it was about creating a brand that spoke to the heart of lacrosse players, something that felt authentic and true to the sport.
Beyond Selling: A Brand with a Mission
What sets Astor CLO apart isn’t just the quality of the clothing—it’s the mission behind the brand. From the very start, the vision was clear: Astor would be about more than just products. It would be about shifting the culture of lacrosse. The founder wanted to create a brand that connected with players on a deeper level, something that went beyond the price tags and material.
Astor CLO's mission is to build a community—a culture—that elevates the sport, uniting players through shared values, fashion, and style. It’s about expressing the individuality and passion that every lacrosse player feels. Every piece of clothing is designed with that in mind, from the fit to the fabric, combining function with a streetwear aesthetic that players can wear both on and off the field.
Changing the Lacrosse Game Through Fashion
Astor CLO didn’t just aim to blend into the market; it aimed to change the game. With a focus on creating stylish, high-quality apparel, the brand challenges the traditional idea of lacrosse gear. It’s not just about performance; it’s about making a statement. It’s about representing lacrosse everywhere—whether you’re on the field, hanging with friends, or walking through the halls of your school.
Astor is redefining what it means to be a lacrosse player. Through fashion, it’s creating a lifestyle. This is the future of lacrosse, where your love for the sport can be worn as part of your identity every day.
From Bedroom Startup to Culture Creator
What started in a bedroom has grown into something far greater: a brand with a mission that resonates with lacrosse players everywhere. Astor CLO is more than a clothing brand; it’s a movement, one that’s inspiring lacrosse players to embrace their love for the sport in a new way. And while it’s still growing, one thing is clear: Astor’s journey has only just begun.
This is more than fashion. This is lacrosse culture. Welcome to Astor CLO.